The Top AI Breakthroughs of the Decade

8 ways to use AI in digital marketing + examples

It adds a layer of authenticity to brand messaging by connecting with trusted third-party endorsers who have spent years building organic, trusting audiences. Meltwater empowers marketers to overcome the complexities of influencer partnerships and maximize their returns through a purpose-built hub. Not only can you use AI to examine your marketing analytics, but you can also examine the performance of your competitors. The comparison can help you make decisions that keep you at the top of your game.

Nearly all AI adopters agree the tools increase qualified leads and accelerate revenue growth.

Marketing is a data-driven activity, and AI makes it easy to analyze large sets of data to identify trends, behaviors, and patterns to make informed decisions. According to a report from McKinsey, 14% of business leaders regularly use generative AI in their marketing and sales activities. Also, 88% of marketers believe they must use automation and AI to meet their customers’ expectations and stay competitive. By leveraging AI, marketers can make data-driven decisions, improve customer experience, and ultimately increase ROI. AI marketing or artificial intelligence marketing refers to using AI models to improve marketing strategies and campaigns.

Artificial intelligence Reasoning, Algorithms, Automation

The bottom-up approach, on the other hand, involves creating artificial neural networks in imitation of the brain’s structure—whence the connectionist label. The last major training approach is "reinforcement learning," which lets an AI learn by trial and error. The most common approach is called "supervised learning," and involves humans assigning labels to each piece of data to guide the pattern-learning process. Machine learning has found applications in many fields beyond gaming and image classification.

Top 10 Best AI Apps & Websites in 2025: Free and Paid

I’ve used ChatGPT for everything from writing blog drafts to debugging code and summarizing PDFs, and honestly, it’s only getting better. The newest version, GPT-4o, is seriously fast and can now handle not just text but also images, audio, and videos (with Sora). It’s like having a researcher, writer, translator, and creative partner all in one tab.

How to Use ChatGPT Web search: Verify Sources Fast

Runway ML is one of the best AI-powered video tools available, combining high-quality video generation with practical editing features. It’s used by professionals to create AI-driven animations, enhance footage, and streamline post-production. One of its standout features is Act-One, which lets you animate AI characters by tracking facial expressions and movement from input videos. Paired with AI voice cloning, it’s a powerful tool for generating lifelike avatars. Runway also offers AI-powered editing tools like object removal, color grading, and background replacement—making it an all-in-one solution for AI-enhanced filmmaking. Midjourney operates primarily on a subscription model, and while it offers a free trial, access is limited without a paid plan.

New analog AI chip design uses much less power for AI tasks

Telum, IBM’s first commercial accelerator chip for AI inferencing, is an example of hardware optimized for this type of math. One of the reasons we decided to make AIF360 an open source project as a companion to the adversarial robustness toolbox is to encourage the contribution of researchers from around the world to add their metrics and algorithms. To craft its response, the LLM first pulls data from Alice’s HR files to find out how much vacation she gets as a longtime employee, and how many days she has left for the year. It also searches the company’s policies to verify that her vacation can be taken in half-days.

prepositions what is the difference between on, in or at a meeting? English Language Learners Stack Exchange

C.) I am writing to express my concern about the laptop that I purchased at your store last week. B.) I am writing to express my concern about the laptop that I purchased in your store last week. A.) I am writing to express my concern about the laptop that I purchased from your store last week. The salutations ‘Dear Respected Sir/Madam’, ‘Respected Sir/Madam’ and ‘Respected Sir’ are very common in Indian English. Senders of letters think that it is essential to address the recipient as ‘Respected Sir / Madam’ if the person is held in high regard or holds an important position.

20+ Best AI Tools for Business: 2025's Must-Haves

It brings together data and business teams to deliver insights faster and more effectively. A financial services company personalizes its user login experience by segmenting visitors based on their previous interactions. Using Kameleoon’s predictive targeting, the company tailors the login process and subsequent onboarding flows, which enhances user retention and cross-sell opportunities. A global financial services firm could use AB Tasty’s feature experimentation tools to roll out new online banking features.

Process Automation

This way support team can address issues more effectively and improve service quality. Clari is a revenue operations platform for sales teams, using AI to improve pipeline management and forecasting. It analyzes your entire sales pipeline to identify risks and opportunities.

ChatGPT Wikipedia

The newest version of OpenAI’s image generator, DALL-E, was made available to ChatGPT Plus and Enterprise users. Hallucinations can become a huge issue if ChatGPT is being used to, say, write a news article, or ask questions about historical events, or get healthcare advice. Or, in the case of one New York lawyer, use ChatGPT for a brief in a client’s personal injury case (where it inadvertently cited six non-existent court decisions). ChatGPT is one of many AI content generators tackling the art of the written word — whether that be a news article, press release, college essay or sales email. ChatGPT is quite practical, particularly in business applications. And it has affected how everyday people experience the internet in “profound ways,” according to Raghu Ravinutala, the co-founder and CEO of customer experience startup Yellow.ai.

Does ChatGPT have a desktop app?

It can also critique the user’s writing, summarize long documents and translate text from one language to another. The paid version of ChatGPT also offers features like image and voice inputs and integrations with other OpenAI services like the image generator DALL-E. In May 2024, OpenAI released the latest version of its large language model -- GPT-4o -- which it has integrated into ChatGPT. In addition to bringing search results up to date, this LLM is designed to foster more natural interactions.

Artificial Intelligence vs Machine Learning: Whats the Difference?

To keep up with the pace of consumer expectations, companies are relying more heavily on machine learning algorithms to make things easier. You can see its application in social media (through object recognition in photos) or in talking directly to devices (such as Alexa or Siri). This subcategory of AI uses algorithms to automatically learn insights and recognize patterns from data, applying that learning to make increasingly better decisions. In other words, AI is code on computer systems explicitly programmed to perform tasks that require human reasoning.

What Is Deep Learning?

Machine learning, however, functions specifically as a subset of AI focused on algorithms that learn from data with minimal human guidance. The distinction matters because these technologies serve different purposes. Artificial intelligence or AI, the broadest term of the three, is used to classify machines that mimic human intelligence and human cognitive functions like problem-solving and learning. AI uses predictions and automation to optimize and solve complex tasks that humans have historically done, such as facial and speech recognition, decision-making and translation. Artificial intelligence (AI) and machine learning (ML) are distinct but connected.

Top 15 AI Business Use Cases in 2025 + Examples

Create effective marketing campaigns tailored to customer behaviour. AI can analyse customer feedback from various sources, such as reviews and surveys, to identify common issues and preferences, informing product improvements and new features. Use AI to analyse customer data and group audiences based on behaviour and preferences. Use machine learning to improve workflow and increase efficiency.

How AI could speed the development of RNA vaccines and other RNA therapies Massachusetts Institute of Technology

“This is a tool that allows us to adapt it to a whole different set of questions and help accelerate development. We did a large training set that went into the model, but then you can do much more focused experiments and get outputs that are helpful on very different kinds of questions,” Traverso says. Research by Traverso and his colleagues has shown that these polymers can effectively deliver nucleic acids on their own, so they wanted to explore whether adding them to LNPs could improve LNP performance. The MIT team created a set of about 300 LNPs that also include these polymers, which they used to train the model. The resulting model could then predict additional formulations with PBAEs that would work better.

TinkerCad

The technique is named for Andrey Markov, a Russian mathematician who in 1906 introduced this statistical method to model the behavior of random processes. In machine learning, Markov models have long been used for next-word prediction tasks, like the autocomplete function in an email program. Generative AI can be thought of as a machine-learning model that is trained to create new data, rather than making a prediction about a specific dataset. A generative get more info AI system is one that learns to generate more objects that look like the data it was trained on. The work uses graphs developed using methods inspired by category theory as a central mechanism to teach the model to understand symbolic relationships in science.

9 Benefits of Artificial Intelligence AI in 2025 University of Cincinnati

For instance, cloud-based AI solutions allow companies to expand their capabilities without requiring significant infrastructure investments. This level of analysis helps prevent financial crimes as well as empowers businesses to make more accurate decisions regarding investments, customer engagement, and overall strategies. This automation, in addition to saving time, increases productivity across teams. For example, AI-powered tools that assist with scheduling or automating routine reporting tasks are improving office productivity, enabling workers to allocate their time toward more high-value activities. Fortunately, AI can automate many of these repetitive tasks so that we have more time to focus on the most stimulating, impactful, and enjoyable aspects of our work and life. Fonzi uses high-impact, structured evaluations to measure candidates’ technical skills and problem-solving, reducing hiring biases and promoting fair decisions.

The future of work: CoCounsel, the GenAI assistant for professionals

Apart from work, he loves to travel, read, watch movies, and spend time with his family and friends. In addition, the economy also benefits from AI's potential to optimize resource allocation, streamline supply chains, and drive sustainable growth. It can analyze 3D retinal scans to detect over 50 eye diseases with 94% accuracy, matching expert diagnoses. Not only in recruitement, AI also helps in other crucial HR operations such as employee retention. For example, in manufacturing, AI quality control systems inspect products with 99.9% accuracy.

Best AI Writer, Image, Audio & Content Generator with ChatGPT

This tool boasts features that empower you to create, schedule, and publish engaging content across various platforms. You can curate content from other sources, personalize posts for each platform, and schedule them for optimal posting times to maximize reach and engagement. HubSpot AI tools are versatile and cater to many users, from small businesses to large enterprises. The AI features are particularly beneficial for marketing, sales, customer service teams, content creators, and data analysts.

Complete List of Free AI Tools and Its Limits 2025 Edition

Flick is a hashtag research and analytics tool turned AI-powered content assistant. It helps you write, schedule, and optimize Instagram posts with discoverability in mind. Predis.ai makes creating social media creatives as simple as entering a one-line idea. The AI takes it from there, writing your captions, generating visuals, and even suggesting hashtags and reels. Generate compelling product descriptions and marketing copy in a snap. Copysmith’s AI helps your store speak directly to your customers, without writer’s block.

Jasper AI Key Features

A Chrome extension works inside Google Docs and other text tools to help you write better anywhere [26]. Furthermore, ChatGPT works well for students, freelancers, and small business owners looking to speed up their content creation process. However, for specialized industry needs or advanced marketing copy, you might need a more targeted AI writing solution.